Project
The K-Pop Empire
Graphic Design | August 2023
Graphic Design | August 2023
The Kpop Empire is Washington’s Ultimate K-POP Shopping Experience.
In my role as a designer, I created a complete brand identity, including a logo, color palette, typography, and other key elements, to resonate with the audience. I extended this identity to various marketing channels, particularly on social media, by designing templates and materials that maintained brand consistency.
The result was a seamless blend of design and marketing perfectly aligned with my client's identity. This enhanced their online presence, effectively communicated their values, and contributed to business growth and success.
The client displayed a high level of flexibility regarding the website's overall style. Taking cues from the logo's color scheme and employing a clean, minimalist font, I successfully created a streamlined website to meet my client's preferences.
I curated a moodboard featuring a diverse array of products to inspire the creation of custom icons that perfectly align with the client's website aesthetic.
Drawing inspiration from the moodboard, I employed Adobe Illustrator to sketch and craft multiple custom icons for the client's website. These icons effectively highlight the various products available in their store.
The client is looking to send out a monthly newsletter to those that subscribe on their website. And so I put together a moodboard that showcased what a typical newsletter would look like.
Based on the moodboard I crafted, I have developed a bespoke newsletter that aligns perfectly with the branding I previously established.
Afterwards , I recreate the design on Mailchimp and link the file to the "Sign up" section on the website
At the client's request, I created unique icons for their Instagram story highlights. These custom icons draw inspiration from K-pop and Korean culture while incorporating the established branding colors.
As part of the ongoing rebranding effort, I have designed a diverse set of social media templates for the clients' use. These templates are intended for promoting new products and upcoming events, ensuring a cohesive and engaging online presence.
To aid in determining the overall design and layout of the templates, I curated a moodboard for reference and inspiration. This moodboard serves as a visual guide to guide the design process effectively.
In addition to the standard square (1080 x 1080) templates, I also supplied the client with templates tailored for TikTok and Instagram Reels.
